User blog comment:AdamISAWESOME/Most Important character./@comment-24364245-20150806003802/@comment-26712086-20150807065605

The fan videos I saw, I'm certain they were made by a cuddles fan who also liked sniffles, flippy and Cub. Flippy was a frequent character, but from what I recall Cuddles appeared the most.

So cuddles is the unofficial mascot. Meh, in the show Lumpy's still the most important, but when it comes to cuteness appeal and mascot usage, it's Cuddles.

That does make sense.